The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as 'third wave' as they are riding the peak of cellular and online shopping. Actually, these disruptive technology are set to generate revolution in the retail sector. Amongst each one of these new tech tendencies, image recognition offers been mapped out as the emerging technology which has the potential to create the highest impact on sales.

With image reputation technology mobile apps, systems and additional software can identify customers from their facial features. In fact, this technology may also be used to identify different objects based on their features. Because of this the entire globe has turned into a shop window for the buyers where they can find direct link from the pictures of products printed on a billboard or in publications acquiring them to the web site or physical location of a retailer. Consumers might have more personal encounter with this technology since it allows systems and software to respond to an individual. This enables the buyers to get in addition to scan their desired products easily and quickly, which, help to bridge the gap between on the web stores and physical shops. The technology allows the products and/ or website to become intuitive and they react within an engaging method with the consumers. Actually, image recognition technology has the potential to be an authentic driving drive for the retail environment.

In terms of product interaction, image reorganization enables buyers to create visual searches for this products they select at their gadgets. They are able to enjoy a fully customized mobile or on-line retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and connect to products. And each one of these can be done simply by scanning the image on the smartphone or tablet. A number of brands are already by using this technology because of their online and mobile customers to make product searching more interactive and faster. In general, most of such apps allow purchasers to snap a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the effect is produced to the consumers.

With such technologies suppliers now have enormous opportunities; nevertheless, the benefits of these systems are however to be realized completely. In line with the recent market trends the experts possess opined that around 12% individuals are likely to be using image reorganization technology by 2014. The retail sales too will be significant up, because of these technologies. Image reputation technology also makes on-line transactions safer by improving the security perspective of online or mobile payme.